Family first. Budget a close second.

From lunchboxes to braais, busy mornings to family celebrations, our brands support the routines and moments that shape family life across South Africa.

Our growing range includes food, home care and personal care products used in homes across the country.

The goodness you can afford - in almost every aisle

Authentic Japanese-style noodles and ready-to-eat meals for busy lives.

Hands that hustle need proper care. Soft on skin, easy on your wallet.

Hands that hustle need proper care. Soft on skin, easy on your wallet.

Lunchbox fillers that won’t make you sweat at the till.

The Bru Cup with South African designs by ThoroughFair

Reusable party cups with bold designs and serious value. The 500ml Bru Cup brings fun to braais, parties and gatherings, and the look keeps changing.

Celebrate without compromise. Everything you need for braais, gatherings and good times.

Make a wish for your dishes to be sparkly clean after every wash, making household chores just that little bit easier.

Trusted baby care, made from soft cotton, for the ones you love most.

DEET-free insect repellent for protecting family time outdoors.

You’ll find ThoroughFair products where South Africans shop, making it easy to bring value home every week.