Helping South African families live well

At ThoroughFair, we believe the everyday products in your home should give you more.
More quality. | More reliability. | More value where it matters most.

Life has become more expensive.

Groceries, household products and everyday essentials continue to stretch family budgets. 
But the basics, the things you rely on every day, should never feel out of reach. 
That belief is what led to the creation of ThoroughFair.

At the heart of our company is a simple idea:

Families deserve disproportionate value.

That means products that deliver far more usefulness, reliability and quality than their price suggests. It means making sure the value families receive always exceeds what they pay.

Because when the everyday products in your home give you more, life simply works better.

How We Make That Possible

We partner with specialist manufacturers from around the world to bring high-quality household products to South African homes.

Our team constantly works to improve our brands, strengthen our products and find better ways to bring real value to families. If we wouldn’t use a product in our own homes, it doesn’t belong in our range. 

The products families rely on every day should always be products they can trust.

Our values

The way we work is guided by three simple principles.

Passion

We believe in the brands we build and are always looking for ways to make them better.

Creativity

We’re not afraid to try new ideas, explore different approaches and challenge the norm to serve families better.

Care

Everything we do is rooted in one belief: Families deserve products they can trust and value they can feel.

The ThoroughFair Team

Behind every ThoroughFair product is a small team working hard to ensure our brands reach homes across South Africa.
Meet the people who keep the wheels turning.

Ross Penniall

Managing Director

Ross oversees procurement, key accounts and the overall strategic direction of ThoroughFair.

082 448 2892

Gugulethu Simelani

Sales Development Manager – Gauteng

Gugu is responsible for growing our sales and managing our Gauteng customer base.

078 105 9287

Warren Baartman

Sales Development Manager – Coastal Regions

Warren is responsible for growing our sales and managing our Western Cape, Eastern Cape and Kwa-Zulu Natal customer base.

060 749 9588

Linden Basson

Office & Warehouse Manager

Linden manages our orders department, office operations and warehouse logistics.

083 260 8878

Tahnee Smith

Company Bookkeeper

Tahnee manages the financial side of the business and ensures everything runs smoothly behind the scenes.

071 373 2888

Ashley Basson

Administration & Warehouse

Ashley plays an important role in supporting daily office and warehouse operations.

043 289 0917

Chwayta Jali

Administration

Chwayta assists with administration and ensures the office runs efficiently.

043 289 0917

The goodness you can afford - in almost every aisle.

You’ll find ThoroughFair products in leading retailers across South Africa.

Save smart. Live well.
Choose ThoroughFair.