Save smart. Live well.

Putting hope in the heart of every South African home, with trusted household essentials that give you more for your money.

The goodness you can afford - in almost every aisle

You’ll find ThoroughFair products where South Africans shop, making it easy to bring value home every week.

Made for homes, just like yours.

Life is full of moments that matter: family meals, school lunches, braais with friends and bedtime routines.

That’s why we partner with specialist manufacturers from around the globe to bring South African families great products at household prices, without compromising on quality.

When the basics work well and stay affordable, families can focus on what really matters.

Family first. Budget a close second.

From lunchboxes to braais, busy mornings to family celebrations, our brands support the routines and moments that shape family life across South Africa.

Our growing range includes food, home care and personal care products used in homes across the country.

Authentic Japanese-style noodles and ready-to-eat meals for busy lives.

Bright smiles shouldn’t break the bank. An oral care range that keeps the whole family smiling.

Hands that hustle need proper care. Soft on skin, easy on your wallet.

Lunchbox fillers that won’t make you sweat at the till.

Reusable party cups with bold designs and serious value. The 500ml Bru Cup brings fun to braais, parties and gatherings, and the look keeps changing.

Celebrate without compromise. Everything you need for braais, gatherings and good times.

Make a wish for your dishes to be sparkly clean after every wash, making household chores just that little bit easier.

Trusted baby care, made from soft cotton, for the ones you love most.

DEET-free insect repellent for protecting family time outdoors.

The good life you can afford.

At ThoroughFair, we exist to put hope in the hearts of families by giving them disproportionate value, so they can afford a good life.

That’s why we focus on everyday essentials that are reliable, practical, and priced for real life, because when families can trust the basics, life runs more smoothly.

Trusted by families across South Africa

For more than 18 years, ThoroughFair has supplied quality household products to South African families at household prices. Today, our brands are sold in nearly 2,000 stores nationwide, so more families can live well for less.

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years supplying quality products to South African families at household prices.

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Product Lines sourced from specialist manufacturers from around the globe for the best value.

stores throughout South Africa sell our products to bring you quality and save you money.

I have recently used ThoroughFair's Tiggles Wipes and I am very impressed on the following aspects : - the wipes have a lovely smell - they are bigger then your average size wipe - and they are extremely durable In future, I will definitely exclusively buy these wipes as they meet all my required needs.

Great Company, good people and most importantly a very good range of products Thoroughfair have in their basket. Check them out and you will certainly find products that are not only priced well, but also very effective in the home....I guarantee you wont be disappointed. Very impressed!

Last year my wife and I changed from using Finish dishwash tablets to Thorough Fair's Hygenie dishwash tablets. By far, the best dishwash tablets we ever used and real value for money. Thank you Thorough Fair.

Giving families the freedom to live well.

Products in your home should work well, last longer, feel reliable, and make life easier while staying on budget.
That’s what we work towards every day at ThoroughFair: creating trusted products that help South African families live well.

That’s what more life for your money means.